General Business BA
Bachelor of Business Administration

General Business

About the Program
Explore Every Corner of Business

Build a well-rounded business education with CSU’s BBA in General Business. This flexible, customizable program gives you the freedom to design a degree aligned with your interests and professional goals—perfect for working professionals or students seeking a broad business background.

Customize Your Degree

International Business (Track)

This program blends core business principles with a worldwide perspective, preparing you for careers in international markets, trade, and global business strategy. This track is also available online.

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Business (Minor)

Gain a broad overview of essential business practices—from marketing and management to finance and operations—to enhance your professional versatility.

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International Business (Minor)

Study the cultural, legal, and economic factors that shape global commerce and prepare for success in multinational markets. (For Business Majors Only)

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Just the Facts

Total Credit Hours:
120 Hours

Delivery Format:
In-Person, Hybrid, Online

Completion Time:
4 years (full-time)

Academic Unit:
Department of Management & Marketing

Program Highlights
Your Academic Experience

  • Fully online or in-person, choose the format that fits your life.
  • Build a customizable degree path to match your career goals.
  • Gain skills in accounting, management, marketing, analytics, and more.
  • Access internship opportunities through the Synovus Center for Commerce and Technology.
  • Small class sizes with support from industry-experienced faculty.
A stairwell by the business college inside the CCT Building.
A class in session as a professor gives a lecture to his students.
A student studying on her personal laptop.

What Can You Do With This Degree?

Explore job trends, average salaries, and growing opportunities so you can see how your degree connects to meaningful career pathways and the future of your field.

Admission Requirements
Your Pathway to CSU

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Institutional Admission Requirements

All applicants must meet our institutional admissions requirements to be accepted into Columbus State University.

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